Lauretta’s archive records the company as the grand winner of the inaugural Singapore Discovery Centre Start-Up Innovation Challenge in December 2020. Accessible institutional sources verify the challenge’s purpose and later document Lauretta as an early X-Lab pilot partner, while the precise award result remains company-reported on the current public web.

What the public challenge record confirms

Singapore’s Open Innovation Network challenge page says Singapore Discovery Centre and ACE launched the challenge to identify emerging technologies for immersive experiences, smart spaces, and sustainability. The application window ran from September 28 to November 13, 2020.

The page describes a shared S$10,000 prize pool and a contract prize of up to S$250,000 for prototype development. It does not list the winners or show what value, if any, was ultimately contracted with Lauretta, so those details should not be inferred from the challenge terms alone.

What SDC later documented

Singapore Discovery Centre’s FY2021 annual report identifies Lauretta and the Singapore Institute of Technology as SDC’s first X-Lab partners. The report says their pilot projects included an interactive Smart Mirror and DIY augmented-reality goggles.

That later institutional record is the strongest accessible evidence of progression beyond the competition announcement: it confirms a pilot relationship and the type of experiential showcase involved. It does not, by itself, demonstrate a long-term rollout, commercial scale, or measured visitor outcomes.

Why the project fits Lauretta’s technology direction

The original challenge concept focused on using visual signals to understand visitor activity and support more responsive physical experiences. That is consistent with Lauretta’s broader approach: connect observations over time, organize them around places and events, and make the resulting context usable without relying on facial identification.

Related reading: Lauretta’s SLINGSHOT 2020 sector award, privacy-conscious behavioral analytics, and Beyond Retail.