Lauretta.io emerged as the Grand Winner for the inaugural Singapore Discovery Centre (SDC) Start-Up Innovation Challenge. Lauretta.io’s CEO Galvin Widjaja was presented with the Award on 10 December 2020 for creating a solution that provides deep insights into visitor behaviour using a unified smart camera system. 

The challenge was organised to support innovation as part of the Singapore Story, calling for collaboration with local start-ups on practical and feasible solutions that could deliver better, engaging and edutaining experiences for visitors in Singapore Discovery Centre.

Through the challenge, SDC identified 5 high potential start-up companies out of 60 entrants as winners, with emerging technologies which could open up new possibilities, fuelling original innovations and technology adoption in the areas of Immersive Experiences, Smart Spaces and Sustainability for Singapore Discovery Centre.

Lauretta is a Techstars portfolio company, Slingshot 2020 Winner and was selected by Singapore’s first proptech accelerator, Propell Asia run by JLL and Lendlease. In 2019, Innovation Enterprise listed Lauretta.io as one of Singapore’s 20 most exciting startups.

Lauretta is developed with a focus on privacy and human-centric AI principles. 

We believe that AI systems should be designed to bring broad benefits to people. AI is a powerful technology that can deliver insights, efficiency, savings and speed to diverse human activities and can give rise to wholly new capabilities. But with its potential, comes with the risk of unintended consequences, and thus deploying AI systems should in a way that accounts for human values.

A central and practical outworking of this is our company policy to refrain from the use of biometric technologies (such as facial recognition) in our solutions. Lauretta’s systems are anonymous by design and focus on understanding what is happening, rather than who is present.