Lauretta.io emerged as the Sector Winner at StartUp SG’s SLINGSHOT Challenge In December 2020 and Lauretta.io’s CEO Galvin Widjaja was presented with the Award on 9 December 2020 for creating a solution that provides sophisticated behavioural analytics using a unified smart camera system. 

More than S$900,000 in grants and cash prizes, and more than S$7.5 million worth of startup resources and support were provided to startups at the fourth year of SLINGSHOT 2020, held virtually for the first time. It attracted over 7,500 applications from more than 150 countries; including Australia, Canada, China, Germany, India, Indonesia, Israel, Japan, Nigeria, the United Kingdom and the United States.

Beyond just a competition, SLINGSHOT has served as an effective platform for co- innovation between corporate companies and startups, as well as provided startups with valuable exposure to potential investors.

The candidates at the grand finals were given the opportunity to pitch to a panel of renowned international judges from venture firms including B Capital Group, Decacorn Capital, East Ventures, Jungle Ventures, Sequoia Capital and Vertex Ventures, as well as corporates such as Grab, Haier, L’Oreal, Procter & Gamble (P&G), Rolls-Royce and Sea Group and etc.

Lauretta is a Techstars portfolio company, SDC Start-Up Innovation 2020 Grand Winner and was selected by Singapore’s first proptech accelerator, Propell Asia run by JLL and Lendlease. In 2019, Innovation Enterprise listed Lauretta.io as one of Singapore’s 20 most exciting startups.

Lauretta is developed with a focus on privacy and human-centric AI principles.

We believe that AI systems should be designed to bring broad benefits to people. AI is a powerful technology that can deliver insights, efficiency, savings and speed to diverse human activities and can give rise to wholly new capabilities. But with its potential, comes with the risk of unintended consequences, and thus deploying AI systems should in a way that accounts for human values.

A central and practical outworking of this is our company policy to refrain from the use of biometric technologies (such as facial recognition) in our solutions. Lauretta’s systems are anonymous by design and focus on understanding what is happening, rather than who is present.