Lauretta announced Ujwal Kayande as a senior advisor in March 2021, with a remit spanning data, technology, marketing strategy, and analytics. This retrospective preserves the article’s existing Lauretta publication date while separating the company’s appointment history from independently maintained biographical records.

What the independent record confirms

Melbourne Business School’s faculty profile for Ujwal Kayande identifies him as Professor of Marketing and the founding director of its Centre for Business Analytics. The profile says he led the centre from 2014 to 2021 and currently lists Lauretta.io among the organizations he advises.

The school’s Institute for Digital Innovation & AI profile now identifies Kayande as the institute’s inaugural director and describes his work across marketing analytics, AI, and digital transformation. It also independently repeats his advisory relationship with Lauretta.

Why the expertise fits Lauretta’s direction

Lauretta’s early smart-spaces proposition combined visual observations with other operational data to help teams understand events across physical environments. Advice at the intersection of analytics, technology, and decision-making was relevant to turning those signals into usable context for security, facilities, and retail operations.

The public sources verify Kayande’s professional background and advisory relationship. They do not attribute a particular product, customer result, or commercial outcome to his advice, so this article does not make those claims.

Related Lauretta technology history

Explore the historical manager-dashboard concept, Lauretta’s approach to behavioral analytics without facial recognition, or the current Beyond Retail product direction.

For partnership or technical discussions, contact Lauretta.