Singapore’s drive towards becoming a Smart Nation is fueled by innovative AI companies like Lauretta.io, a local firm specializing in turning standard cameras into intelligent vision systems. While their technology has broad applications, Lauretta has carved a niche in significantly improving both the retail sector and security operations within Singapore. Their fundamental approach, focusing on behavioural analysis to infer intent without compromising privacy through biometric data, sets them apart in a rapidly evolving technological landscape.

Transforming Retail with Actionable Insights:

Initially, Lauretta.io focused heavily on retail analytics. Their platform enables shopping malls to gain a deeper understanding of customer behaviour, going beyond simple foot traffic counts. By analyzing customer flow and identifying crowded areas, Lauretta’s AI helps optimize the deployment of floor staff, ensuring that assistance is available where it’s needed most. Furthermore, their system can analyse shopper journeys to maximize potential points of sale, providing valuable data for strategic placement of promotions and store layouts. Unlike systems that merely track presence, Lauretta’s technology can address questions like "Who are they with?" and "Are they friends, or are they family?", offering a richer understanding of social interactions within retail spaces. This allows for more nuanced insights than basic proximity monitoring, which often generates numerous false positives.

Success Story: Understanding Shopper Behaviour at TRX

Lauretta.io's success in retail is highlighted by their work at TRX, where they are tracking tens of thousands of people across hundreds of cameras. This large-scale deployment demonstrates the capability of their platform to handle high volumes of data and provide meaningful analytics on shopper movement and engagement. By understanding these patterns, retailers at TRX can make data-driven decisions to enhance the customer experience, optimize staffing, and ultimately boost sales.

Strengthening Security through Intelligent Video Analytics:

As Lauretta.io’s technology matured, they identified the security sector as an area where their unique capabilities could have a critical impact, particularly in situations where the cost of failure is high. While maintaining a strong presence in retail, they have also gained significant traction from the defense and homeland sectors in Singapore and US. This shift underscores the trust and reliability their AI has earned in high-stakes environments. Evaluations conducted by local and foreign agencies have placed Lauretta as a fundamentally different class of solution compared to conventional video analytics.

Success Story: Achieving Unparalleled Accuracy in Security Evaluations

The rigorous evaluations conducted by these agencies demonstrated Lauretta’s exceptional performance in terms of scalability and detection while maintaining a low rate of false positives. This level of precision is paramount in security applications, where every alert must be carefully considered and acted upon. Lauretta's solution has been recognized as “Production Quality” and above Human in the Loop systems, signifying its ability to operate autonomously without requiring constant human oversight. This allows for the monitoring of an unlimited number of cameras with zero human guards, a significant leap in efficiency compared to traditional setups. 

IMDA's Role in Fostering Growth:

The Infocomm Media Development Authority (IMDA) plays a vital role in nurturing Singapore's tech ecosystem and supporting the growth of companies like Lauretta.io. Lauretta.io has contributed to IMDA's Model AI Governance Framework, Implementation and Self-Assessment Guide for Organisations (ISAGO), and the collaboration highlights IMDA's recognition of Lauretta's expertise in AI and their commitment to promoting responsible AI practices. Furthermore, Lauretta.io is one of the inaugural 125 organisations that have pledged support for the AI Ethics & Governance movement, a growing group of responsible AI companies now numbering well over 200. The ongoing collaboration provides a crucial foundation of credibility and trust, which is essential for scaling up within Singapore and in the broader Asia-Pacific market.

Importantly, Lauretta.io is also part of IMDA’s Spark Programme — a rigorous process that validates the company’s technological robustness, scalability, and business viability.
Being part of the Spark programme gives public agencies and gives enterprise buyers confidence in adopting emerging technologies, especially in sensitive domains like security and critical infrastructure.

For Lauretta.io, it has not only unlocked opportunities to work on high-impact deployments, but also signalled to partners and customers—both local and global—that they meet the highest standards in AI innovation and delivery

Driving Innovation Through Behavioural Understanding:

Lauretta.io’s core strength lies in its ability to replace reliance on single-frame detections with confidence in consistent person identity. Their systems are designed to understand context and infer intent by analysing behaviour over time. This approach, coupled with their commitment to privacy by avoiding facial recognition and the collection of personally identifiable information, positions Lauretta as a responsible and effective provider of real-world AI solutions for both retail enhancement and security augmentation in Singapore and beyond.